Better-for-you FMCG brands
Healthier everyday products across food, beverage, personal care and home, looking for serious distribution in India.
Partner With Us
Let's build your brand's business in India.
If you make better-for-you products, or supply, manufacture or retail them, we want to hear from you. Tell us about your brand, and we'll come back with an honest read on the opportunity.
Who We Partner With
Twelve kinds of partners, one shared standard
We work with organisations across the better-living value chain, from the brands consumers love to the manufacturers, suppliers and retailers behind them.
Indian health & wellness startups
Home-grown brands ready to move beyond direct-to-consumer into structured retail distribution.
International brands entering India
Established brands abroad that need one accountable partner for India market entry, strategy through execution.
Functional food companies
Fortified, protein-forward and purposeful nutrition products with genuine substance behind the claims.
Healthy snack companies
Better snacking with cleaner labels and real ingredients, for one of India's fastest-moving categories.
Beverage brands
Functional drinks, better hydration, low- and no-sugar formats seeking distribution done properly.
Personal care brands
Clean, effective personal care with honest formulations and premium execution.
Sustainable household brands
Home and cleaning products that reduce impact without compromising performance.
Manufacturers
Quality-focused manufacturers interested in producing for better-for-you brands and, in time, our fashion ambitions.
Retailers
Modern trade, premium grocery, health formats and e-commerce platforms building better-for-you assortments.
Fashion & textile suppliers
Natural-fibre textile suppliers and responsible garment manufacturers who want in early on our conscious fashion vision.
Strategic partners
Investors, advisors and operators who see what we see: better living as a scalable commercial category.
Ways To Partner
Choose the shape. We'll bring the substance.
Partnerships take different forms depending on where you are and what you need. Pick the closest fit in the form - we'll refine it together.
- Distribution in India
- Brand Representation
- India Market Entry
- Retail Partnership
- Manufacturing
- Sourcing
- Fashion Partnership
- Strategic Partnership
What Happens Next
A straightforward process, no runaround
We treat enquiries the way we treat business: with discipline. Here's exactly what to expect after you write to us.
- Every enquiry is read by a founder
- You'll hear back within a few working days
- Your information is treated in confidence
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You write to us
Share your brand, category, current markets and what kind of partnership you have in mind.
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Intro conversation
A call to understand your product, ambitions and expectations, and for you to size us up too.
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Our market perspective
An honest read on where your brand can play in India, including if we think the timing isn't right.
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Proposal & plan
If there's a fit, a concrete proposal: scope, channels, plan and commercial terms in writing.
Partnership Enquiry
Tell us about your brand
The more context you give us, the sharper our first response will be.
Not Sure Where You Fit?
If it makes living better, it belongs in this conversation.
Category unclear, idea early, or something we haven't listed - reach out anyway.