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Retail Knowledge
Years spent in and around modern retail - how buyers decide, how categories are managed, and what actually moves product off a shelf.
About Simple Roots Group
Operators first. Optimists always.
We are a Bengaluru-based consumer lifestyle and distribution company, founded by people who have spent their careers inside retail and consumer businesses, and who believe better everyday products deserve better commercial execution.
Where We Come From
Built in Bengaluru, grounded in two decades of doing
Simple Roots Group was founded in Bengaluru by a team with more than twenty years of collective experience across retail, merchandise planning, supply chain, finance, sourcing, commercial management and business development.
Across those years, we kept seeing the same pattern: genuinely better products - healthier foods, cleaner personal care, more responsible household goods - failing to reach Indian consumers. Not because the products were wrong, but because the commercial execution behind them was. Weak route-to-market thinking. Optimistic forecasts. Undisciplined pricing. Stock in the wrong places at the wrong time.
We started Simple Roots Group to close that gap, applying serious commercial discipline to products that are actually worth distributing.
Bengaluru, Karnataka
Our Philosophy
Successful consumer businesses require much more than a good product. They require the right product, at the right price, in the right place, supported by disciplined planning and execution.
That sentence sounds obvious. Living it, SKU by SKU, store by store, month after month, is the difference between brands that scale and brands that stall. It is the standard we hold ourselves to.
What We Bring
Seven disciplines, one operating team
Our capability set covers the full commercial lifecycle of a consumer product, from sourcing and planning to shelf and P&L.
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Merchandise Planning
Range architecture, assortment planning and open-to-buy discipline that match what is bought to what will genuinely sell.
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Supply Chain
End-to-end experience from factory to shelf - logistics, warehousing and inventory flows that keep availability high and waste low.
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Finance
P&L ownership, margin management and working-capital discipline. Growth that isn't financially healthy isn't growth.
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Commercial Management
Pricing, trade terms, promotions and negotiations managed end-to-end, protecting brand value while building volume.
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Sourcing
Supplier identification, evaluation and relationship management across consumer categories, with quality and responsibility as filters.
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Business Development
Opening doors, structuring partnerships and building the relationships that turn a market plan into a trading business.
What We're Building
A commercial engine today. A brand for tomorrow.
Now - Distribution
Better-for-you FMCG distribution in India
We distribute and develop the market for healthier, more responsible consumer brands, Indian and international, bringing strategy, planning and retail execution together under one roof.
Explore distributionNext - Conscious Fashion
A conscious fashion & lifestyle brand
Our long-term ambition is a fashion and lifestyle brand built on comfort, longevity and responsible materials, being developed deliberately, with the same planning discipline we sell.
See the visionHow We Work
The standards behind the name
Discipline over drama
We would rather show a partner an honest forecast than an exciting one. Plans are built to be executed, not admired.
Partners, not vendors
We take on brands we believe in and treat their P&L like our own. Fewer partnerships, done properly.
Better, without the lecture
We back healthier, more responsible products because consumers increasingly choose them, not to moralise. Good business and good sense can be the same thing.
Work With Us
If your product deserves better execution in India, let's talk.
Brand owners, manufacturers and retailers, we're always open to a serious conversation.