Bengaluru, India - Consumer Lifestyle & Distribution
We partner with purposeful brands to make healthier, more responsible everyday products accessible to more consumers.
Our Purpose
Simple Roots Group exists to bring better everyday choices to Indian consumers - healthier food and beverages, cleaner personal care, more responsible household products and, in time, conscious fashion.
We are not a charity, a marketplace or a trend-chaser. We are operators, a team grounded in retail, planning, supply chain and finance, building the commercial infrastructure that purposeful brands need to grow in India.
What We Do
A commercial distribution business today. A conscious fashion and lifestyle brand for tomorrow. Both built on the same belief - everyday choices shape how we live.
Pillar 01 - Today
We distribute and build the market for healthier, more responsible consumer brands in India, from health foods and functional beverages to cleaner personal care and sustainable household products.
Explore distributionPillar 02 - Tomorrow
Our long-term ambition: a fashion and lifestyle brand built around comfort, longevity and responsible materials - conscious clothing that more people can actually afford to choose.
See our visionPillar 01 - Distribution
India's better-for-you consumer market is growing fast, but it rewards brands that arrive with a plan. We combine on-the-ground distribution with the commercial thinking a brand actually needs: where to play, how to price, which retail channels to win and how to scale sustainably.
Pillar 02 - Conscious Fashion
We are building towards a conscious fashion and lifestyle brand - clothing designed for comfort, longevity and versatility, made with responsible materials and thoughtful production. Not fast fashion with a green label. Not luxury sustainability priced out of reach. Conscious fashion that works for everyday life.
This is our long-term, brand-building ambition, and we are laying the groundwork with the same discipline we bring to distribution.
Why Partner With Us
Brand owners choose us because we think like operators of their business, not movers of their boxes.
Every engagement starts with market assessment, positioning and route-to-market strategy, so growth is planned, not accidental.
Demand forecasting, assortment and inventory planning keep products available without drowning the trade in stock.
Pricing, margins, terms and performance are managed with the rigour of people who have run P&Ls, because we have.
We speak the language of buyers and category managers - assortment, rate of sale, fill rates, margins - and negotiate accordingly.
Sourcing, logistics and inventory experience across categories means fewer surprises between factory and shelf.
Based in Bengaluru, we understand modern Indian consumers, trade structures and the realities of building distribution here.
The Team Behind It
Our founding team has spent two decades across retail, merchandise planning, supply chain, finance, sourcing, commercial management and business development, the disciplines that decide whether consumer businesses scale or stall.
Channel strategy, retail development and the store-level detail that moves product off shelves.
Merchandise and demand planning that matches supply to real consumer demand.
Sourcing and logistics experience across consumer categories, factory to shelf.
Commercial management and financial discipline that keeps growth healthy and fundable.
How We Think About Sustainability
We don't believe in perfection theatre. We believe in continuous, measurable improvement - responsible sourcing, less packaging, better logistics and products that last longer.
And we believe something most sustainability pages won't tell you: better planning is also sustainability. Accurate forecasting and disciplined inventory planning mean less excess stock, less unnecessary transportation, fewer markdowns and less waste.
Sourcing, packaging and durability choices made early, where they cost the least and matter the most.
Forecasting and inventory planning that cut waste out of the system, commercially and environmentally.
Partner With Us
Whether you're an Indian wellness startup, an international brand entering India, a manufacturer or a retailer, if you're serious about better products, we'd like to talk.